Source:  News Release

 

 

 

Just 500 days to go before the Alltech FEI World Equestrian Games™ 2014
in Normandy.

Volunteers, Club Normandie 2014, an Official Mascot -
Time to get ready for the Games!

 

 

In 500 days time, Normandy will be living to the rhythm of the seventh edition of the biggest

event in equestrian sports. Caen’s d’Ornano Stadium will be welcoming 20,000

spectators for the opening ceremony on the evening of Saturday, 23 August 2014.

This will enable competitors and organisers to enjoy this fun-packed moment to the full and allow

them to have the whole of Sunday to get ready for the event. The equestrian competitions will

start, as scheduled and in agreement with the Fédération Equestre Internationale, on Monday 25

August to finish on Sunday 7 September.

What about you? What will you be doing for the Games?

This open-ended invitation is for all those who want to take part in the event. Volunteers,

businesses, actors in the equine sector…Everyone is concerned! The time has come for Normans,

horse lovers and all those who simply adore Normandy to come forward and be counted.

It’s now down to them to make the Alltech FEI World Equestrian Games™ 2014 in Normandy

happen!

Recruitment programme for 3,000 volunteers: it’s ready, steady, go!

On 10 April, with only 500 days to go, the Normandie 2014 Organising Committee is opening its

doors to volunteers. Whether they’re from down the road or from the other side of the world, we

would like them to join us in this fantastic group project. There’s a place for every single one of

them. Our volunteers will come into direct contact with the public, have the benefit of training at

an international event and more than anything, enjoy a truly unique experience.

Online recruitment via the event’s website will be available (www.alltechfeiwegnormandy2014.com.)

Candidates must be 18 or over and be both motivated and available during the fortnight of

competitions. 1,000 volunteers will be trained to help out at the test events in 2013, with a further

1,500 to 2,000 to join their ranks in 2014. Candidates will be subject to a registration process,

followed by an in-depth information and training course. May the spirit of the Games be with

them!

« The 3,000 volunteers will represent the welcoming face of Normandy and will be the first

contact that the public has with the event. They will live by the values of openness and respect,

which are the hallmarks of the Norman edition of the event. They will of course have full

training to make them just as professional as anyone else on the organising team. The London

Olympics proved that any event is only as good as its volunteers. They hold the key to making a

successful, welcoming and friendly major international event. Our Normandie 2014 “Games

Makers” will be the very essence of the event. »

Laurent Beauvais, president of the Normandie 2014 Organising Committee

Club Normandie 2014: businesses get to show their team colours

Far from being for the select few, the Normandie 2014 Business Club is open to everyone:

artisans, retailers, small, medium and large businesses (with or without a connection to the

equine sector)… During the course of the next 15 months, the aim is to mobilise and bring

together 2,014 “business supporters” that are willing to give their time and energy to promote the

Games. A fantastic challenge lies ahead - everyone will get to see just how dynamic a place

Normandy really is.

The “Club” businesses are invited to get into the spirit of the Games; they’ll be invited to all sorts

of different equestrian events. Neither sponsors nor suppliers, they will be joining a self-financing

association. Membership fees will be calculated in proportion to the number of employees.

Online information will be available on the Games’ official website as of 10 April 2013.

“Businesses are going to be talking about the Games, showing their involvement, promoting the

event with pride. The Normandie 2014 Club will give them the means to mobilise their

employees, partners and clients…Just imagine it - 2,014 businesses and thousands of members

all representing the Games!”

Fabien Grobon, managing director of the Normandie 2014 Organising Committee

The official mascot: the Normans adopt NORMAN

Forget William, it’s Norman the Conqueror! His parents met in Lexington during the last edition

of the World Equestrian Games. The fruit of this modern day love story is our cute little mascot!

The charismatic captain of the Normandy team is about to trot out of his stable to mobilise all the

event’s fans. Norman’s playful nature means that he’ll be our most enthusiastic fan and perhaps a

little difficult to ‘rein in”, but how could anyone resist such a lovable softie!

« With just 500 days to go, it’s ON YOUR MARKS…! » announced Norman, the Alltech FEI

World Equestrian Games™ 2014 in Normandy official mascot!

Crédit Agricole Normandie becomes an Official Supplier

Represented by its president, Daniel Epron, Crédit Agricole Normandie is proud to become the

Official Banking and Insurance Partner of the Normandy edition of the Games. This decision

comes as no surprise as it shares the same values as the event; both bring people together and

function as an environmentally responsible model.

Crédit Agricole Normandie is a leading financial partner to the Lower Normandy economy with its

773,000 clients and 270,000 members. Some 2,000 staff members provide services to 50% of the

Lower Normandy population, 2 out of 5 businesses, 2 out of 5 local professionals and 8 out of 10

farmers. Historically, it has always had close links with this equestrian region and enjoys a solid

reputation for its expertise in the equine sector. It is a unique occasion for the bank to be involved

in giving the region an enormous boost.

 

About the Alltech FEI World Equestrian Games™ 2014 in Normandy

The Alltech FEI World Equestrian Games™ 2014 in Normandy mark the beginning of a whole succession of international sporting events in France: UEFA EURO 2016, the 2017 World Handball Championships and the 2018 Ryder Cup.

 

Held every 4 years, alternating with the Olympic Games and under the authority of the International Federation for Equestrian Sports (FEI), the World Equestrian Games are the biggest equestrian event in the world. They will be held from 23 August to 7 September 2014.

 

The event brings together 8 official disciplines over a period of two weeks of competition: jumping, dressage, eventing, driving, reining, vaulting, endurance and para-dressage. Over 60 nations and nearly 1000 athletes will come together to demonstrate equestrian competitions of the highest standard to the 500 000 visitors expected at the various sites.  www.alltechfeiwegnormandy2014.com.

 

 

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