U.S. Debut to Include Sponsorships and Vendor Booths at Several Top Events in 2024

Norfolk, England – February 9, 2024 – Fairfax & Favor, a lifestyle brand at the forefront of British Luxury Fashion, is launching a new American presence with vendor booths and sponsorship planned for several top equestrian events throughout the year. 

Fairfax & Favor was founded in 2012 by childhood friends Marcus Fairfax Fountaine and Felix Favor Parker, who shared an ambition to create a footwear brand specializing in luxury boots and accessories. Fairfax & Favor designs with both town and country in mind, creating timeless investment pieces for anyone with a passion for style and adventure. The brand has become a staple in British fashion, earning multiple awards including the 2019 Direct Commerce Awards’ Best Luxury Brand, 2021 SME National Businesses Positive Impact Award, and 2022 More2 Direct Commerce Award for Luxury and Prestige. 

The hard-working Fairfax & Favor team is a familiar sight on the European circuit and at their seven storefronts in England and at the Tryon International Equestrian Center in the U.S. This year, they are joining the American show circuit in a big way with sponsorship and vendor booths at several of the country’s top events including:

Southeastern Wildlife Exposition – February 16-18

Conceal Grand Prix Eventing Showcase at Bruce’s Field – March 1-2

Carolina International CCI4* and Horse Trials – March 15-17

Wellington International (WEF 11 & 12) – March 20-31

Defender Kentucky Three-Day Event – April 25-28

Virginia Gold Cup – May 4

Aiken Charity Horse Show – May 1-5 and May 8-12

Devon Horse Show and Country Fair – May 23-June 2

Upperville Colt & Horse Show – June 3-9

Loudon Benefit Horse Show – June 12-16

MARS Maryland 5 Star at Fair Hill – October 17-20

Fairfax & Favor hopes to expand this list to include other prestigious events such as the Hampton Classic Horse Show (August 25-September 1), Washington International Horse Show (October 21-27), and Royal Agricultural Winter Fair (November 1-10). 

Among their 2024 sponsorships is a major debut presence at the Defender Kentucky Three-Day Event presented by MARS Equestrian™. Fairfax & Favor will have a 20’x20’ booth that, in addition to presenting their outstanding product line, will host some exciting activities. 

“We can’t wait to welcome new friends to our stands at so many important events in the United States,” said Marcus Fairfax Fountaine, Founding Director of Fairfax & Favor. “From our first pop-up gazebo at the Holkham Country Fair in 2013 to our biggest pitch yet at Burghley in 2023, our journey on the horse show circuit has helped shape who we are today. We’re delighted to share the Fairfax & Favor lifestyle with a greater audience and look forward to sharing new experiences with everyone!”