Source:  News Release/The PR Group

Helldorado Days Pre-Party
Friday, May 10, C-A-L Ranch Parking Lot

Las Vegans are invited to "get their rodeo on" one week before Helldorado Days 2013 at a pre-party, Friday, May 10 in the C-A-L Ranch Stores parking lot, 232 No Jones, 5 pm to 9 pm.  Helldorado Days is a popular community event featuring a PRCA Rodeo, carnival, and parade in downtown Las Vegas, May 16-19.  Sponsored by the Las Vegas Elks Lodge #1468, Helldorado Days is dedicated to supporting local children and veterans.  One hundred percent of the money raised from rodeo ticket sales goes to these organizations, with $100,000 donated in 2012 and more than $4 million since 1935.

The Helldorado Days Pre-Party is sponsored by Kensington Protective Products, C-A-L Ranch Stores and Horses4Heroes, Inc.  In addition, these three companies are the ticket sponsors for Helldorado Days 2013.  The party will feature a live concert, produced by Rockin' for the Warriors, a Las Vegas-based non-profit dedicated to supporting local troops and veterans, dummy roping competitions, and giveaways and prize drawings.  The Helldorado Days Rangers will be present along with Miss Helldorado Days 2013.  Rodeo tickets can be purchased for all three performances of the upcoming live, professional rodeo.  Kathy's Chuck Wagon will be present for those who want to purchase dinner or refreshments.

"C-A-L Ranch Stores is brand new to the Las Vegas market, but we’ve been serving ranchers, equine and outdoor enthusiasts, as well as do-it-yourselfers for more than 50 years with all of their ranch and home-related products. We are very excited to be part of this community and to host this first-ever free pre-party in our parking lot in support of these great organizations," said John Atkins, Chief Operating Officer with Idaho-based C-A-L Ranch Stores.  "We hope everyone will stop by, Friday night, enjoy live music, delicious food, check out our one-day only specials and get ready for the best in live action pro-rodeo at Helldorado Days!"

Alan Gatto, founder of Kensington Protective Products, said:  "We are proud to support Helldorado Days and the local non-profits and organizations they serve.  We also are pleased to announce our support for Horses4Heroes, a Las Vegas-based non-profit organization that is actively bringing new people into our horse world, including kids and families."  Gatto noted that events like Helldorado Days and organizations like Horses4Heroes are important to get people excited about horses, horseback riding and events like rodeos and horse shows. 

"We as an industry need to act and act now to get kids and families outdoors and reconnecting with our western heritage and horses.  That's why we have decided, for the first time since our founding in 1954, to throw the support of our company behind Horses4Heroes, and help them fulfill their mission to make horseback riding fun and affordable for our nation's military heroes, First Responders and their families, an audience of more than six million Americans.  Horses4Heroes has built a large and growing national network of able-bodied and recreational equestrian centers in 44 states.  Every day, through programs such as Operation Free Ride, they are introducing new families to horses and that's good news for all of us in the equine industry."

About Kensington Protective Products, Inc.

Kensington Protective Products, Inc., family owned and operated since 1954, produces a complete line of quality equine protection products.  Innovations such as the patented Protective Sheet and the Bug Eye Mask have established Kensington as a leader in the equine apparel industry.  Defined by their color coordinated line of accessories, Kensington can dress a horse, barn and trailer with durability and style.  Kensington’s Lifetime Guarantee reflects our commitment to quality and the equine community with proceeds benefiting horse rescues throughout the country.  For more information about Kensington products or for the dealer nearest you, visit www.kensingtonproducts.com or call 877.469.1240.

About Horses4Heroes, Inc.

Horses4Heroes is one of the most successful equestrian service organization for our troops, veterans, First Responders and their families.  Since 2006, Las Vegas-based Horses4Heroes has introduced more than 5,000 servicemen and women to horses and horseback riding, simply because of their sacrifice and service to our country.  Our growing national network of more than 200 equestrian facilities in 44 states plus Canada provide affordable (sometimes free) recreational, instructional and health & wellness programs for all ages, all riding levels and all disciplines.   These programs emphasize fun and safe activities with horses, mounted and un-mounted for all ages. Participants learn valuable leadership and teamwork skills, make new friends, and develop a lifelong love of horses!

About C-A-L Ranch

C-A-L Ranch Stores was founded in 1959 in Idaho Falls ID, by Clinton Murphy, Allen Murphy and L. Wayne Murphy, thus the initials “C-A-L” in its brand. In more than 50 years of successful retail business, C-A-L Ranch Stores has grown from a single store operator to a regional retailer with 21 stores in Idaho, Utah, Nevada and Arizona and a Distribution Center located in Payson, Utah.  The company opened its store in Las Vegas Nevada in February 2013 and operates an online store at www.CALRanch.com.  The company has opened 10 stores since the great recession of 2008 creating hundreds of jobs!

For more information please visit: https://www.facebook.com/HelldoradoDays

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