Source:  News Release

COURTNEY KING DYE MEDICAL FUND EBAY STORE NOW LIVE
Olympian Suffered Traumatic Brain Injury In March 2010 Accident

Lexington, KY (December 13th, 2011)—The popular helmet awareness campaign, Riders4Helmets, is pleased to announce that an eBay store to raise funds for 2008 US Olympian Courtney King-Dye’s Medical Fund is now open. The store will operate for one week only and all proceeds will be donated to the King-Dye Medical Fund. King-Dye suffered a traumatic brain injury in March 2012 following an accident while riding without a helmet, and is now an avid supporter of the Riders4Helmets campaign, having been vocal in support of helmet wearing since the accident. A moving video of the Olympian opened the 2^nd Riders4Helmets Safety Symposium held this past July at the Kentucky Horse Park, Lexington, KY. The video which is available at youtube.com/riders4helmets has received over 40,000 views to date.

While King-Dye does have medical insurance, her out-of-pocket medical expenses since her accident have been substantial. King-Dye requires over 200 sessions of Physical and Occupational Therapy annually and her insurance only cover 60 of these visits leaving her to find a way to pay for the remainder. While King-Dye is extremely appreciative of the support that she has received to date, she faces a long journey on the road to recovery, and every dollar counts.

Items that are available in the store include: a half-day photography session with award winning photographer Sharon Packer (HorseSportsPhoto.com), one certificate for a GPA helmet, SUCCEED Digestive Conditioning Program, Riders4Helmets logo wear, a Smartpak Harwich padded dressage bridle, an autographed King-Dye saddle pad, 40 bags of Purina Ultium horse feed, a Laura Clark Curtis Design Studio Hampton necklace, a Nutrition Consultation with Clair Thunes PhD (Summit Equine Nutrition), “Piaffe Revealed” DVD set donated by Riz Ilyad, “Big Trot” vase by Beverly Zimmer and Pottery by Courtney King-Dye. To make a purchase from the eBay store, please visit stores.ebay.com/CourtneyKingDyeMedicalFund.

“Thank you so much for continuing to support me through all this time. It's been a year and a half since my accident, and I'm looking at years more of necessary therapies” said King-Dye. “I have big goals which I can only achieve with continued therapy, which is only made possible through the incredible support of people like you. I can't thank you enough, and I try to give what I can back to the community that gives so much to me. Thank you.”

The goal of the Riders4Helmets Campaign is to educate equestrians on the benefits of wearing a properly fitted and secured, certified helmet. For further information please visit www.riders4helmets.com. You can also follow the campaign at www.facebook.com/riders4helmets and twitter.com/riders4helmets.

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