December 24, 2010




Wellington, Florida – JustWorld International has formed a
partnership with Equine Canada, the national federation for
equestrian sport in Canada. JustWorld is a not-for-profit,
humanitarian organization working as a catalyst for positive change
in the developing world by helping impoverished children.


By forming an alliance with Equine Canada, JustWorld will have
official endorsement from the national governing body. Currently,
JustWorld has a strong Canadian presence with 35 of the more than
370 JustWorld Rider Ambassadors hailing from Canada while several
top show jumping competitions host fundraising activities. The main
focus of JustWorld’s activities is raising funds and awareness for
its project sites in Brazil, Cambodia, Guatemala, Honduras, and
Senegal.


“Equine Canada and the Canadian Equestrian Team are honoured to join
hands with JustWorld International and become part of their work,”
said Akaash Maharaj, Chief Executive Officer of Equine Canada. “We
hope that our partnership will make a meaningful contribution to
improving the lives of the world’s most vulnerable children, and to
upholding equestrianism’s higher traditions as a sport of
conscience.”


JustWorld will receive recognition through Equine Canada’s
promotional materials including its website and bi-monthly Equine
Canada magazine. JustWorld and Equine Canada co-branded merchandise
will also be offered through the Equine Canada e-store.


“Equine Canada’s endorsement of JustWorld and its activities in
Canada is truly an honour,” said Executive Director Jessica Newman,
a former grand prix show jumping competitor who gave up her riding
career to devote herself to JustWorld International. “We hope that
other national federations will follow Canada’s lead and also
endorse JustWorld fundraising endeavors in their countries.”


In Canada, JustWorld’s partner horse shows host several fundraising
activities to benefit the non-profit organization. The most popular
is JustWorld’s signature Horseless Horse Show, where children of all
ages compete over a course of ‘people-sized’ obstacles. In 2010,
Horseless Horse Shows were held at such well-known venues as the
Pepiniere Horse Show in St. Lazare, QC; Thunderbird Show Park in
Langley, BC; and L’International Bromont in Bromont, QC. At the
National Capital Show Jumping Tournament in Ottawa, ON, a ‘Rock the
Runway’ fashion show was held to benefit JustWorld International.


JustWorld currently has two Technical Official Ambassadors, 27
Junior/Amateur Rider Ambassadors and seven Professional Rider
Ambassadors in Canada including Erynn Ballard, Angela
Covert-Lawrence, Mark Samuel, Tani Zeidler and Olympic Champion Eric
Lamaze. As JustWorld Rider Ambassadors, these athletes make
significant contributions of prize money to JustWorld International,
help to raise awareness of JustWorld activities, and inspire others
to get involved.


In Canada, JustWorld International works with the Tides Foundation
to ensure that donations made by its Canadian supporters are tax
deductible to their fullest extent with Revenue Canada. To make a
donation to JustWorld through the Tides Foundation, please visit: http://tidescanada.org/funds/justworld-international-fund/.


Founded in 2002, JustWorld International raises awareness and funds
in the equestrian community to support humanitarian projects that
benefit impoverished communities and children in the developing
world. Cooperating with local partners, JustWorld International
implements sustainable, culturally sensitive education, health and
vocational projects and currently has project sites in Brazil,
Cambodia, Guatemala, Honduras, and Senegal. There are currently more
than 370 Rider Ambassadors from 35 different countries, ranging from
eight-year-old pony riders to Olympic medalists, who help bring
attention to JustWorld International’s cause. For more information
on JustWorld International and its upcoming project site visits and
fundraising events, please visit www.justworldinternational.org.


About
Equine Canada
Equine Canada is Canada's national governing body for equestrianism.
A member-driven, charitable institution, it is the executive branch
of the Canadian Equestrian Team, and the national authority for
equestrian competition; the national voice for recreational riders;
and the national association for equine welfare, breeding, and
industry. Equine Canada is recognised by the Government of Canada,
the International Equestrian Federation (FEI), and the Canadian
Olympic Committee as the national organisation representing
equestrian sport and equine interests. For more information about
Equine Canada, please visit www.equinecanada.ca.