Press Release Source: NECD On Tuesday July 27, 2010, 2:00 am EDT

WOKING, England, July 27, 2010 /PRNewswire/ -- After 2 years in development National Equestrian Crime Database (NECD) launches the most advanced equestrian crime prevention service in the world to UK equestrians. Delivering a wealth of ground breaking services NECD deters criminals by ensuring stolen equestrian items are almost impossible to sell on. For the first time, with its 'State of the Art' system sitting behind an easy to use website interface, NECD fills a big gap by enabling high tech information sharing of criminal activity throughout the Equestrian community, Police, Ports, Auction Houses, Insurance companies and The Home Office on a nationwide basis. NECD's aim is to provide a vital information service for the horse owner, equestrian community and other crime prevention organisations.

NECD launches a number of world first free crime prevention services including 'NECD Checkit' and 'Textit' which enable equestrians and members of the public anywhere in the world to check item status using internet or SMS. The 'NECD Checkit' search functionality provides further international visibility and traceability for stolen items. Nationwide and local crime reports and crime hot spots are freely viewable on the news ticker at the NECD home webpage.

A modest annual membership fee of GBP35 provides a feature rich service enabling horse owners to register all their equestrian items including their horse, tack, trailer, quad bikes, in fact anything equestrian, regardless of value together with photographic images in a central and secure place. NECD uniquely recognises and uses all identifying alphanumeric marks (serial numbers, letters, postcodes, chassis numbers, horse passports, freezemarks and microchips) for every equestrian item registered. NECD embraces existing crime prevention marks such as freezemarks and microchips and can also generate unique IDs for items which have no marks such as bridles and saddles. Pioneering new crime prevention practice, members are empowered to swiftly report criminal activity or theft to the equestrian community by generating and receiving criminal activity alerts using SMS and email. 'Be on the lookout' (BOLO) alerts for loose horses, dogs and other information of local or national importance ensure equestrians are kept well informed. For the first time, all UK police forces can track and recover stolen NECD items nationwide. NECD meets police requirements for the hand-over of recovered property by providing a printable receipt for all items registered. NECD is also able to track complete item ownership history from its date of registration making it the first DVLA of equestrian estate.

With ISO 27001:2005 compliance, the world-class standard of security and data protection, NECD is expected to become the de facto industry standard for equestrian crime tracking and insurance criteria. Levels of system access provide crime prevention organisations with information sharing about crime trends and hot spots. UK police forces have accounts and controller interfaces allowing them to monitor activity associated with the theft of equestrian estate. Ports can instantly check horses waiting to be shipped abroad ensuring stolen horses do not leave the country.

Many prestigious organisations have collaborated with NECD including UK Police forces and equestrian insurance company Amtrust; all helping to ensure NECD meets and delivers to the highest industry standards. NECD has facilitated the strategically unification of these organisations to become a more powerful and integrated force in the fight against crime. NECD has also secured the approval and support of many other influential equestrian organisations in the UK including the BHS and RDA. As part of its community approach and CSR strategy, NECD provides its service free to all UK equestrian charities. NECD's ever growing list of Ambassadors currently includes top equestrian personages Jennie Loriston-Clarke, Jane Holderness-Roddam, Amy Stovold, Daniel Watson and Lynn Russell.

NECD goes live to the general equestrian public on the 1st August. NECD celebrates its corporate launch on the 16th September with an extraordinary equestrian event including VIP equestrian demonstrations for a VVIP and VIP guest list. The event's VIP Press Briefing will provide members of the press with an opportunity to interview an extraordinary VIP panel including esteemed organisation such as the BHS, BEF, RDA, BD, and Horsewatch. Exclusive interviews with panel members are available for press to book in advance. VIP Press Briefing Invitations will be sent under separate cover. Detailed press information including large image library available at www.necd.org.uk/press-information.html. NECD Launch Press release interview exclusives available.

Note: Equestrian Estate is the name NECD gives to all the items which an equestrian (horse owner) uses with their horse and includes their horse.

NECD provides the most advanced equestrian crime prevention service in the world. NECD deters criminals by ensuring stolen items are almost impossible to sell on. NECD provides a multitude of cutting edge equestrian crime prevention services. With the sole aim of preventing crime and keeping equestrians informed, unique services such as NECD Checkit where you can check the legal status of items such as horses, trailers, saddles, quad bikes etc using your mobile phone, are provided free of charge to all. NECD members benefit from a feature rich service which enables them to register all their equestrian estate in one central database and generate and receive criminal activity alerts for their local area. NECD meets world class ISO 27001:2005 compliance security and data protection standards. NECD has the unanimous backing and support of the UK equestrian community, equestrian industry and Police.