US National Helmet Awareness Day – July 10th, 2010

Source: Riders4Helmets.com

Riders4Helmets has organized a National Helmet Awareness Day for Saturday July 10th.

The riders4helmets campaign, operated by Jeri Bryant and supported by Freedom Health, LLC manufacturers of SUCCEED®, has been endorsed by the U.S. Equestrian Federation.

“Safety is one of the fundamental aspects of everything the USEF does. This campaign is a great step forward in building awareness and will help start a cultural shift in the way people think about helmets,” - John Long, CEO, United States Equestrian Federation.

The campaign has the official endorsement of USEF, USDF, USEA, ARIA, PRO, EMSA, EAF and CHA, as well as support from leading equestrians in various disciplines.

"The USEA is proud to support this helmet campaign as the safety of our members whenever mounted along with their horses is our top priority,” - Jo Whitehouse, CEO, United States Eventing Association.

Special discounts on helmets (from selected manufacturers) will be available on this day from participating retailers. A full list of retailers that will be participating in the promotion will be announced prior to the event.

Manufacturers that are currently signed up to participate in the event include: Troxel, Charles Owen, Aegis (Devon-Aire) and GPA.

Riders4Helmets will also be hosting a fun-filled educational event at the Kentucky Horse Park in Lexington, KY on this day to promote helmet awareness (details to follow)

Can’t make it to Lexington? Want to host your own event? If you would like to host your own event at your barn/facility to mark this occasion, please check our website www.ridersforhelmets.com.

Fact: Wearing helmets can saves lives. What is our goal? The goal of the Riders4Helmets© campaign and the National Helmet Awareness Day is simple: to get more equestrians wearing helmets…period.