Marketing is an important aspect of running a successful boarding barn business. But marketing a barn is very different from marketing a product. Are you looking for different ways to market your boarding barn and to increase your business? We’ve come up with a great list for you.

Perfect Your Website

Your website will be one of your main resources when it comes to marketing your boarding barn. It is best to hire a professional web designer to build your website to give the site a professional appearance and to maximize its functionality. Be sure to request that the designer create the site so that you can maintain and add to it on your own.

Your website should feature strong copy about the services available at your barn. Be sure to go into detail about the boarding amenities that you offer. Adding in details and specifications like the sizes of the stalls, the turnout arrangements, and the dimensions and availability of different riding arenas (including an indoor arena) can help attract potential boarders and lead them to contact you.

Create Strong Marketing Materials

While your website will become your biggest, most in-depth resource for potential boarders, it’s important that you have other marketing materials to support it. Brochures and business cards for your barn should be professionally designed and should all reflect the same theme and branding of your website. Don’t skimp on these materials – using poor-quality photos or poor design will give potential clients an impression that your barn is unprofessional.

Sponsor Show Classes or Divisions

Sponsoring classes or divisions in your barn’s name at local shows is a great way to spread the word about your barn. Depending on the show, sponsoring a class may earn you a space for your business card in the show’s program, which will ensure that local riders are aware of and have contact information for your barn.

Encourage Barn Jackets

Jackets monogrammed with your barn’s name and logo can be excellent marketing tools. Riders wearing the jackets to shows or clinics represent your barn while also familiarizing other riders with your barn’s name and the quality of both riders and horses that it produces.

Host Clinics

Hosting a well-known trainer at your barn for a public clinic is a great way to expose more people to your barn. The benefit of hosting a clinic is that your barn’s name will be on all of the clinic marketing materials, and riders will actually come to your barn for the clinic itself. While riders are on the grounds they will have a chance to see the barn in person, and your facilities will have the chance to impress riders.

Marketing a boarding barn takes a bit of effort, but there are many ways that you can effectively market your barn to potential boarders.

Image Source: http://www.classic-equine.com/posts/custom-barns/

Original Source: Tips for Marketing a Boarding Barn

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