Source:  News Release

Central Park Horse Show, Presented by Rolex,
Hosts the U.S. Polo Assn. Brand and United States Polo Association
Central Park Polo Challenge

New York, NY -  The Central Park Horse Show (CPHS), presented by Rolex and produced by The Chronicle of the Horse, is pleased to announce that USPA Properties, Inc.'s North American licensee for its U.S. Polo Assn. brand, JRA Trademark Co. Ltd., will be the presenting sponsor at the first ever U.S. Polo Assn. Central Park Polo Challenge on September 21 at 3 p.m., in collaboration withThe Chronicle of the Horse, United States Polo Association and Grand Champions Polo Club. The CPHS runs September 18-21, 2014, in New York City's iconic Central Park and features an exciting schedule of show jumping, dressage, equestrian matinees, and arena polo.

"The Central Park Horse Show, presented by Rolex, is bringing multiple disciplines of equestrian sport to the city of New York," said Katherine Bellissimo of International Equestrian Group LLC. "Arena polo is a fantastic addition to our Sunday schedule and we hope spectators will enjoy this exciting match."

The match will be played in Trump Rink, which will be transformed into an arena polo venue as the finale of the CPHS. Arena polo is a high-energy, fast-paced version of polo played with a three-person team on a much smaller field than traditional polo that is gaining in popularity nationwide.

 

The U.S. Polo Assn. team will consist of three highly talented American polo players; Grant Ganzi, age 16, Juan Bollini, age 18, and Nic Roldan, age 31. Their opposing teams illustrate polo's rich multigenerational heritage through players Melissa Ganzi, who is Grant's mother and Juan Bollini Sr., who is Juan's father. As part of the United States Polo Association's ongoing program to expose sports fans nationwide to the sport of polo, the match will be telecast on the NBC Sports Network (NBC SN) on October 4 at 3:30 p.m. EST. It will be the first ever nationwide telecast of an arena polo match and will feature six U.S. Polo Assn. commercial spots.

In addition to providing uniforms for the team, U.S. Polo Assn.limited edition merchandise will be available for sale on-site. Revenue generated from the sales supports the sport of polo through United States Polo Association initiatives such as the Team USPA professional player development program, nationwide interscholastic and intercollegiate polo programs, player safety and equine welfare programs and a number of other programs that promote the growth and development of the sport through its official governing body.

 

"Being the official brand for the sport of polo in the United States, we are excited to see the sport return to its roots in New York City, back to where it all began," commented Jackie Harrigan, VP Marketing. "This is a symbiotic partnership as next year marks the 125th anniversary of the United States Polo Association. U.S. Polo Assn. clothing is authentic to the sport in that it embodies the same classic American spirit that you find on the polo field. We are proud to be part of this special event, especially as it includes Juan Bollini, one of the many polo player faces of our 'Live Authentically' global marketing campaign."

For more information on the U.S. Polo Assn. brand, please visit: www.uspoloassnglobal.com.

For more information, please go to www.centralparkhorseshow.com. For tickets, please go to centralparkhorseshow.tix.com.

Discounted Hotel rooms are available at the JW Marriott Essex House at the following link: http://bit.ly/1nRumC6.

"Like" the new Central Park Horse Show Facebook page and follow them on Twitter at @CPHorseShow, and on Instagram at @CPHorseShow!

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