The Ontario Equestrian Federation Industry Advisory Council invites you to join use at the Can-Am All Breeds Equine Emporium for a special morning presentation...

Marketing in Hard Times

Many businesses are experiencing turbulent times due to our current economic situation but there are many practices that you can employ as a business owner and/or marketer to ensure your business sees it through. This interactive session will explore various marketing strategies to help your business survive this troubled economic period.

Where: Western Fair Agriplex, London ON
When: Friday March 20, 2009
Time: 7:30 am - 8:30 am
Cost: FREE!!

Presented by Professor Ken Hardy, PhD

Ken Hardy is Professor Emeritus, Marketing but he continues to teach Entrepreneurial Marketing and Learning From Leaders at the Richard Ivey School of Business. Prior to joining the Ivey business School he worked for Procter and Gamble and Daymond Company in Canada. He earned an MBA and PhD from the University of Michigan and has taught at Michigan, NEMI in Oslo, INSEAD in Fontainebleau, as well as short programs at Darden, Penn State, York, Banff School and the University College Cork.

His research interests evolved from strategic market planning to the management of sales promotions, to management of distribution chains and to managing the
complexities of fast-growing entrepreneurial firms. He has been the lead author of five books and he has published articles in the Harvard Business Review, Journal of Marketing and many other journals. He has written more than 130 cases that are used in management development programs around the world.

In addition, Dr. Hardy is a keen horseman who has been involved in both Western and English disciplines, low goal polo and hunting. He now enjoys hacking from his farm near London whenever the opportunity occurs.

Everyone is welcome! There is no charge to attend; however, meeting space is limited so your RSVP is requested. Please contact Melissa Monardo by email marketing@horse.on.ca or by telephone 1-877-441-7112 or 905-709-6545.