By: Carol M. Aldridge



As a business owner, some of your top marketing priorities should include growing your audience and increasing your visibility. Although there are several ways to go about this, these three key strategies, work hand-in-hand:





Blogging, Email Marketing, and Lead…

Whether you realize it or not,  your audience is already using Pinterest on a regular basis to shop and explore their interests. So if you’ve been holding back from promoting your equine business there, you’re missing out on a huge opportunity.  Horses are visually appealing creatures, and the equine community is extremely dedicated. So it’s only natural that Pinterest has developed into a profitable marketing tool for the equine industry at large.  Not only can farms pin images of…

The term “Search Engine Optimization” often brings to mind visions of large, intimidating companies that can be hired for a small fortune, with promises of having your website listed on the first page of Google. What many small business owners don’t realize, is that most of the techniques used by SEO experts can be accomplished successfully by the novice as well. With a few professional tools (included below) and some focused efforts, you can significantly raise your website’s traffic,…