Essential Equestrian's Blog – May 2013 Archive (6)

Marketing vs. Self-promotion

From http://essentialequestrian.wordpress.com:

I thought it would be useful to write a post on marketing versus self-promotion because I often hear “self-promotion” used to negatively describe anyone trying to “promote” their training business.

In the end, it all comes down to tact.

Equine professionals must market themselves to spread the word and build new clientele.  If you are not…

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Added by Essential Equestrian on May 12, 2013 at 4:18pm — No Comments

Saddle Fit Series – The Basics

From http://essentialequestrian.wordpress.com:

Saddle fit can be one of the most challenging obstacles we face as horse owners. It is both an art and a science, and if you talk to 7 saddle fitters and you will get 7 opinions. Not only does the saddle need to fit the horse, it needs to fit the rider, and finding a marriage of the two can be a frustrating, expensive, and lengthy process.

In this series I will address some of…

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Added by Essential Equestrian on May 12, 2013 at 4:11pm — No Comments

Can I get a Longe Lesson – Please?!

From essentialequestrian.wordpress.com:

When I decided to refocus my riding to dressage, I made a valiant effort to find someone to give me regular longe lessons. Shockingly, this was much more difficult than I had expected! I would hear things like, “you’ve been riding all your life, why do you need a longe lesson?”…

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Added by Essential Equestrian on May 6, 2013 at 9:03am — No Comments

Fitness Friday

From essentialequestrian.wordpress.com:

If you don’t currently exercise outside of riding, I highly recommend it. While I completely understand it is tough to imagine doing anything other than crash on the couch after a 12+ hour day, I’ve found that it has made a huge difference in my body control and body awareness while I’m riding.

As a groom or working student when you are lifting buckets,…

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Added by Essential Equestrian on May 5, 2013 at 9:44pm — No Comments

What To Do When Your Ride is a Bust

From essentialequestrian.wordpress.com:

I hope you read this title, made a guffaw, and said, “What?! No ride is ever a bust!”

And, honestly, I agree with you. No ride is ever a bust, and it is the difficult ones that often teach us the most. This doesn’t change the fact that it is tough to…

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Added by Essential Equestrian on May 5, 2013 at 9:41pm — 2 Comments

Managing Expectations

From essentialequestrian.wordpress.com:

A colleague of mine used to love the phrase “managing expectations.” I’ve found this mindset has uses in many areas of our lives, especially when teaching and training.

As riders, we must check our expectations at the door and “let the horse be your calendar,” as Charles de Kunffy says. As teachers, it is imperative to manage the expectations of our…

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Added by Essential Equestrian on May 5, 2013 at 9:30pm — No Comments

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