Are All New Clients Worth Your Equal Time and Effort?

Whether you are a riding instructor, trainer, barn owner or manager; as you grow your business your time will begin to become more valuable and in order to best utilize your time and skills, this is a question that you must, at some point, ask yourself.

Are All New Clients Worth Your Time and Effort

Often when professionals have trouble with customers, it is because they did not take the time at the beginning of the relationship to really get to know their potential new clients; their wants, desires, aspirations, etc.

In life, most of us aspire to always give our best, not just the expected standard of what our job is. As entrepreneurs this become even more important, that special touch, the secret sauce, that is your own personal standard… In order to grow our business, we should aim to grow ourselves and this means having a standard that will be better tomorrow than it is today.

Different clients expect different standards, and when you take the time to sort through every individual new client’s values, goals, wishes, desires and dreams… you can decide very early if the above align with how you currently operate and if not advise them to go elsewhere!

While this seems very harsh when written in black and white, it will save so much time and hardship on both sides further down the line.

Your first step in figuring our if a new client is indeed worth your time and effort is determining their main objective. Said differently, what is that client hoping to achieve or obtain by working with you.

You can do this by both listening and observing what they say and do.

The next step, which is equally as important is evaluating if indeed their actions and general conduct of themselves are in alignment and congruent with what they say they want.

In order for you to help anyone, there needs to be a strategy. As the professional, it is usually up to you to create this action plan and then tweak it for each specific client. However, they must then be committed to achieving this by putting in the necessary time and effort, and making the necessary sacrifices. They must be diligent with their intention and focus and at all times being true to the vision of what they desire.

If they say one thing and then begin to do another… then, no I honestly do not believe they are worth the frustration and stress you may be feeling because of them.

Your value comes from the knowledge and experience you are providing… However, it is up to each client to take what you are providing and begin implementing it in their riding or management skills.. whatever the case may be.

Some people always want to better themselves & their horse… Some are happy with how things are right now and want to just have fun. Neither is right or wrong, but you have to understand that they are ocean apart in terms of what they expect from you!

My advice to you is begin by sorting people out first. Get to know them and find out what they want to achieve. Then make sure this aligns with the skills and talents you have.

It seems like a lot of hard work initially but, trust me, once you see they are striving for that goal, then yes, they are definitely worth putting your best time and effort into.

At Strides for Success we provide support and coaching to new and small scale equestrian entrepreneurs to help them create a business that is both profitable and enjoyable. We create daily short programs which contain action items that can be implemented straight away to help move the business forward. Our Coaching Strides program also has monthly coaching calls where we create strategies for the coming month to move you and your business to the next level.

Test drive the Coaching Strides program for the next 30 days for only $1.00.  The trial is an all access pass to everything included in the Coaching Strides, including the calls.

Read this and more over at the website

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