Source: USEF News Release/Global Animal Management (GAM®)

Summit NJ, Sept. 30, 2010 - Global Animal Management (GAM®) will present “Introduction to Iris Scan Technology for Equine Identification,” at the Rood & Riddle Pavilion’s west entrance of the Alltech Experience on Saturday, Oct. 2 at 1 p.m. and again on Saturday, Oct. 9 at 3 p.m.

The presentations, being held during the 2010 Alltech FEI World Equestrian Games in Lexington, Ky., will introduce GAM’s latest equine identification technology, eyeD®.

“We want horse owners to understand and become familiar with the differences between non-invasive equine identification and more traditional equine identification methods,” said David Knupp, marketing manager, Global Animal Management. “The equine industry needs a unique and universal identifier that is non-invasive, secure and easy to use. GAM’s latest eyeD technology offers a whole new level of precision and simplicity, and we are excited to unveil this technology at the WEG in Lexington.”

The presentation will include brief information about eyeD technology, an informational video and an opportunity for questions at the end. EyeD utilizes the unique features of the animal’s iris to establish an identification code in much the same way that iris identification has been perfected in humans. A digital photo is taken of each of the horse’s eyes using a special camera. The images are then automatically converted into a unique eyePrintTM, which is then electronically sent to the eyeD processor via the eyeSyncTM client software along with optional identification records and other owner defined information. A unique 15 digit identification number is then randomly generated by the eyeD processor and matched to the horse’s eyePrint. Once the information is stored, animals can be identified by a quick iris scan, resulting in an eyePrint which is then matched to the exact print and records stored in the eyeD processor. With no two irises patterns being exactly alike, including in cloned animals, eyeD technology provides more accurate results than a fingerprint. The technology was developed in response to a worldwide interest in the need for non-invasive, accurate, low cost alternatives to microchips, tattoos and phenotypic markings currently used by animal owners.

“The eyePrint and other information about your horse can be stored in the eyeD processor for retrieval at any time,” said Knupp. “The system is completely secure and information cannot be lost or stolen, unlike traditional paperwork. This is truly the next generation of equine identification.”

Global Animal Management Inc (GAM®), is a wholly-owned subsidiary of Intervet/Schering-Plough Animal Health. For more information on eyeD, log on to www.eyeD.com.