There are a lot of questions about sponsorship that pop up regularly on bulletin boards. From the other side of the sponsorship request, here are my "Sponsorship 101" tips:



• I would recommend targeting companies you are familiar with and already use and like their products or services.

• Before contacting anyone, do a bit of research on the company. Find out who they already sponsor, in what area… if they already have a ton of riders in your geographical area, your chances are… Continue