I was very pleasantly surprised to find that one of my recent customers turned out to be a marketing guru and business expert who just so happens to be an energetic “blogger”. So impressed was Sarah Simpkins of Grow Your Business Printing.com, with her KAN experience that she took the time to write an article titled Kan Teq: an example of why a brand is more than just a logo. 

Sarah states “I recently came across a great example of what a brand is all about which I wanted to share with you partly because it is a great example and partly because I think this particular company deserves some recognition. This company is KanTeq.”
In this article she asks what makes KanTeq a great brand and sums up with the following checklist:-

• The positioning is clear - designed by a woman for women
• The proposition is unique - there is no other BP like it on the market
• It is innovative - it uses technology not currently used in the equestrian industry
• It has a clear visual identity - the logo is easily identifiable and the image is one of efficiency, reliability and technology (in colour psychology terms, the Winter colour palette is used which is entirely appropriate)
• It instills confidence - through the image, the language used and testimonials
• It has a story - we know how this company and product has come about, making us care
• It creates a buzz - Kan wearers like to 'share the word' and tell others, creating loyalty
• It delivers on it's promise - my experience has been everything I expected it to be

How good is this? I am so delighted that Sarah was generous enough to take the time to write about us as she clearly has put alot of thought into her article. i fully appreciate that customer endorsement is the best and most important form of PR and the way things circulate now is wonderful. We usually receive so many emails and letters when someone has had a nasty fall and is unscathed thanks to wearing their KAN, but it is brilliant to have the integrity of the business highlighted too.

The link to Sarah's blog is

http://growyourbusinesswithprintingcom.blogspot.com/2012/02/kanteq-... she has other interesting articles too.

Thanks for reading

Wendy

Kan Teq ltd